MERCEDES-BENZ | FROM STARS TO THE STARS

When emotion overrides technical arguments, only beauty can get the message across. Inspired by a poem by Walt Whitman and the 148 stars that illuminate the front of this car, we created a film that conveys the feeling of being in the presence of the new CLA for its launch in Portugal.

THE POEM
 When I heard the learn’d astronomer,
When they showen the charts and diagrams to add,
divide, and measure the stars.
I was inexplicably shaken.
Until, gliding, I wandered alone in the mystical night air.
And from time to time i looke’d in perfect silence at the stars.
CLA. The new star of Mercedes-Benz.

My Role: Copywriter / Creative Director